If you understand market challenges and offer good solutions, but your site isn't converting, it's probably time to delve deeper into the product experience.
Product Experience refers to the entire experience of the potential customer when they come into contact with the product content. A good product experience gives the customer the opportunity to digitally immerse themselves in the product and perceive it intuitively. The content is the most important element. High-quality and diverse images, videos and tools convey the product application and support the persuasive power of the product.
Customer Pain points
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- Do you have a high-quality product whose far-reaching benefits are not easy to understand?
- Are you struggling with a lack of interest from potential new customers in your product, even though it is needed in the market and adds value?
- Or is it a whole range of complex products whose structure or application is unclear?
Most common reasons for poor product experience:
Lack of understanding of customer needs and expectations
Lack of conscious design of the customer journey
Lack of system support for sensible structuring of complex product data
How an outstanding product experience makes the difference
By vividly presenting a product with all its variants, applications, features and advantages, understanding is improved and purchasing decisions are made easier.
A guided digital shopping experience is attractive, innovative and creates a buzz in the market. This can lead to increased customer loyalty, referrals and a competitive advantage.
By digitising product promotion, printed catalogs and product guides can be efficiently replaced. At the same time, advanced interaction options reduce customer calls because many questions can be easily answered yourself.
Steps to digital lead generation
By providing an exceptional product experience, you give your customers a comprehensive understanding of the product and its benefits. This encourages the customer's interest in deepening the conversation and outperforming your competitors' less digital-friendly offerings. However, a clear strategy and clear customer leadership are required to achieve this goal.
Understanding customer needs
The key to generating high-quality leads is understanding what your target audience really needs. What do they care about, what challenges are they struggling with? What are their problems that your offer could solve? What information and content are they looking for online?
Visualizing the customer journey
Visualizing the customer journey allows you to better understand the customer at every step. Knowing what they think, feel, and want enables you to optimize their experience. Do they need more information during the awareness phase? What might be holding them back during the decision-making phase? What aspects are they concerned about that weren't addressed? Understanding and addressing customer concerns improves the overall product experience.
High-quality product information continuously updated
“Reliable information is absolutely essential for the success of a business.” -Christopher Columbus
Customers should be provided with the same product information across all channels and touchpoints. Complete, up-to-date, and consistent product data that is easy to find and understand creates a positive customer experience and builds trust.
Personalize the first encounter with the product
“The first step in exceeding your customer's expectations is to know those expectations.” -Roy H Williams
A customer's first encounter with a product can fundamentally influence their subsequent decisions regarding its use. New users, in particular, need to understand how the product works. A personalized product experience at these initial touchpoints allows the customer to understand the product and its full value through an intuitive customer journey.
Set up systems/tools for product management and presentation
To enrich product data for different channels and touchpoints, you need a management system that can be integrated with the web platform, as well as tools for the appropriate display on the product page.
Measuring customer behavior and conversion
By collecting and analyzing data, you can specifically address weaknesses and enhance positive interactions. How long does the visitor stay on the page? Do they watch the video to the end? Which areas of the website are particularly attractive, and where do problems or drop-offs occur?
Do you want your product to be experienced directly, well understood, and eagerly purchased?
We support you from conception to the implementation of a holistic system that not only presents your product optimally but also enables an engaging customer experience and boosts sales.