For Berlinger, we focused on sharpening the brand profile and creating a more intuitive digital experience. The result is a platform that not only strengthens brand awareness but also guides visitors seamlessly through the product world—making exploration both clear and engaging.
Work scope
To support Schaffner in its repositioning, we have implemented the following key measures:
Working together we turn strategy into real, measurable outcomes
Digital branding
Optimization of user guidance
Visual language in the Berlinger style
We have carefully selected motifs, symbols and graphic elements to develop a unique visual language for each Berlinger area.
The result: An exclusive and recognizable presence in the spirit of the company, an emotional appeal to website visitors, and a creative, inspiring collaboration.
Key visuals
User Journey
Intuitive user guidance
The investor section is designed for stakeholders and corporate partners interested in information about stocks and financial figures. All stock market-related data is displayed here in real time.
Safe implementation required precise planning, a clear understanding of the individual process steps, and technical know-how.
Digital Product Experience
Reach customers with the right presentation
An important part of the concept relates to a clear and convincing presentation of Berlinger products.
Our common goal was to present the application areas, benefits and technical details of all products in a clear and informative way.
Process mapping
Complex temperature control solutions explained visually
By visually representing the process chain from the temperature monitoring area, we have brought a complex operational process closer to the visitor.
CTA Strategy
Reach customers with the right presentation
An important part of the concept relates to a clear and convincing presentation of Berlinger products.
Our common goal was to present the application areas, benefits and technical details of all products in a clear and informative way.
Customer education
features and benefits, discovering the added value for themselves — ultimately reinforcing their purchasing decision.
Final trigger for purchase
By positioning calls-to-action close to the product benefits, we made it easier for visitors to take the final step and complete their purchase.
"swisspim impresses us with its targeted, customer-focused rebranding, which exudes a beautiful lightness and modernity. We have received a great deal of positive feedback on the new website, which is no longer solely product-oriented but rather highlights our Berlinger services and benefits.
Throughout the entire project, swisspim acted as a valuable sparring partner, contributing many valuable suggestions and input."
Deborah Koster, Berlinger Team
Inspired by what you’ve seen? Let’s start shaping your own success story — together.
Thank you for seeing our work!
