Gloor Medical is a major player in the medical industry: its name stands for high-quality devices for regulating the pressure and flow of medical gases. We have taken on the challenge of fairly presenting Gloor's extensive product range and its many possible applications, with our own installation department and customized solutions in the areas of service and maintenance.
Work scope
To support Gloor Medical in their rebranding and repositioning process, we implemented a range of key strategic measures.
From strategy to tangible results.
Product configurator
GLOOR modularity
Our customer's complex product range includes numerous elements that can result in different product combinations.
The product configurator offers visitors the opportunity to see the full range of Gloor products by creating their own configurations and to immediately see the desired product visually.
Digital branding
Visual experience of GLOOR possibilities
In order to understand the complex offer in a way that is both understandable and complete, we have chosen a visual approach. Thanks to the visual representation of the hospital and its clickable rooms, every visitor can easily imagine the possible uses of Gloor products.
With this type odf digital branding approach we leave an unbeatable impression, while Gloor system stand out from crowd and stay memorable.
Visuelle identity and message
The product in the foreground
The GLOOR key visuals, which we developed in collaboration with the customer, show the company's distinctive strengths as well as the products in their application environment.
Web platform
User Journey: From the homepage to a qualified lead
Together with Gloor AG, we developed a refreshed digital platform aimed at strengthening brand awareness, enhancing digital branding, and visualizing product groups. Visitors are guided directly to relevant sections on the homepage, where a clear overview and detailed product presentations allow users to explore all necessary information, view product experiences, and access downloadable resources such as technical data sheets and installation documents.
Inspired by what you’ve seen? Let’s start shaping your own success story — together.
Thank you for seeing our work!
