The new website of the world's leading provider of electromagnetic solutions appeals to visitors and guides them simply and intuitively to their desired destination.
Who is Schaffner, what does the company do, and why? These are the questions that had to be explained in the first step, both in writing and through the visual appearance of the brand. The task required a multi-faceted approach, from a well-thought-out UX design to well-positioned content with a clear brand message to a good product structure.
Work scope
To support Schaffner in its repositioning, we have implemented the following key measures:
Working together we turn strategy into real, measurable outcomes
Customer Journey
Optimization of user guidance
To offer the optimal customer journey for all visitors, the needs of each user group had to be identified and addressed. Our goal was to guide each visitor intuitively to the desired information through a clever content structure.
Optimization of user guidance
The Schaffner website appeals to a wide range of user groups: engineers, investors, job seekers, and existing and new customers from various industries.
Each group should be guided quickly and easily to the right information.
Investors Area - Security
The investor section is designed for stakeholders and corporate partners interested in information about stocks and financial figures. All stock market-related data is displayed here in real time.
Safe implementation required precise planning, a clear understanding of the individual process steps, and technical know-how.
Linking to an external data source
The stock market information is securely transmitted in real time by the professional third-party platform.
Digital branding
Brand sharpening
By creating a strong online presentation with an emotional visual experience, we have expressed Schaffner's leadership role in the industry.
Consistency of visual content
A clear and structured visual identity provides brand consistency.
Together with the client, we prepared image pools for each theme (industries, stories, companies, etc.) and thus created a unified visual branding.
Icons and symbols to strengthen corporate communication
Employer Branding as an important anchor of a successful company
A good brand is made up of good people
Clear communication of the benefits of working at Schaffner, an attractive career page with authentic photos, and easily accessible job postings with the option to apply directly appeal to job seekers on an emotional level. Easy navigation through the website with clear instructions for the next step ensures a pleasant user experience.
New PIM system
Complex product structure and integration with the website.
To efficiently manage our complex product range, we jointly developed a new PIM system. The system is integrated with the website and enables cross-platform data management with just a few clicks.
Inspired by what you’ve seen? Let’s start shaping your own success story — together.
Thank you for seeing our work!
